The old adage goes, never judge a book by its cover. However, equally true is this: first impression lasts. The manner in which the product was presented could already speak volumes about your business and your product. It is often seen as a reflection of your brand, and as such, you should already have your best foot forward.
Over the previous years, trends emerged that are wildly popular among many different businesses and brands. We have compiled them here, so be sure to take a look to see which would fit your business and product, and your personal style as well!
Minimalism Is the Key
The minimalist approach has been around for quite some time, and yet, this trend remains gold. Brands and products kept on using this because it is the safest, yet it exudes elegance when properly executed. It strips away the unnecessary and retains what is essential about the product. This style of product packaging is versatile as well, seeing as it could work across all types of brands and industries.
Going For Sustainable Packaging
With the environmental and climate issues that we face, it’s become a trend to move towards having a sustainable packaging design for the business’ product. Consumers are likewise more inclined to purchase products that they see are consciously exerting an effort to minimize their carbon footprint. Sustainable packaging solutions also offer reusability of the packaging, which is another bonus for this trend.
Hand-Crafted Packaging
Nothing speaks artisanal than hand-crafted packaging. It showcases the artistic side of the business and shows the dedication of the owners to its consumers. This trend is perfect for homemade, artistic products and brands.
A Touch of Personalization
Personalized packaging has become a trend these days. Product packaging is usually impersonal and nondescript, but another dimension of consumer-producer relationship was touched with personalization. Personalization is great in helping develop the rapport with the consumers and demonstrates that their requests and needs are taken care of and considered.
Adding Texture to the Packaging
Textured packaging is all in the rave nowadays, as more and more people appreciate adding another dimension to the packaging: the sense of touch. A product’s packaging could have an embossed print, or a label that uses a different material, which has a texture different from the rest of the packaging. This gives a luxurious vibe and an elegant twist to your product packaging.
Bring Back the Vintage Era
Classic never grows old. Packaging that brings you back to the nostalgic vintage era is and has always been on the trend. From rustic color scheme to bubbly fonts, from bold patterns to daring contrasts, vintage-themed packaging designs communicate warmth and familiarity to consumers.
Colors That Pop!
Attention-catching colors are in! The brighter the pops, the more your product packaging attracts attention to your brand. They are quirky and show a bubbly side of the product and the brand itself. Choosing bright, colorful tones show playfulness with a touch of ferocity, two powerful combinations that could up your brand’s ante.
Charming Gradients
Packaging with gradient designs is popular right now. The blending of two pops of colors to form a harmonious fusion, providing for a hip and cool packaging. Depending on which colors you choose to combine, your packaging could come out as hip and jazzy, or elegant and oozing with luxury. If you would take a look at package designs nowadays, even major brands have dabbled with gradient designs, owing to its versatility and exuberance.
Calming But Charming Neutral Colors
This simple but elegant packaging design is the go-to of brands and products that want to showcase their product functionality and practicality. Earthy colors and neutral shades give off a reassuring feel, and are mostly tapped by cosmetics and other pharmaceutical products.
Unconventional Visual Designs
Say goodbye to ultra-structured, well-curated design elements. It’s now a trend to become more expressive in terms of geometric shapes and abstract designs. These product designs play with the consumers’ imagination, while gently managing their expectations of what’s inside. Goodbye, conventional. Hello, radical!
Conclusion
Trends come and go, and this goes the same with product packaging trends. As such, we always need to keep up with what’s in now, but always remember, you can never go wrong with the timeless ones such as the ones that we shared here. At the same time, don’t hesitate to innovate your packaging design.
You need not limit your choices to the trends we listed here or those you see on the internet. You can take them as an inspiration and come up with something unique for your product packaging; what’s important here is that it will work for you and your product and showcase who you are as a brand.