"Social media is about people, not logos. That's why the most powerful form of social capital is personal, not corporate." – Jay Baer
Social media marketing is an an effective tool for companies to interact with customers within the framework of their day to day activities. By building an online persona companies can engage in conversations and build relationships with users that will eventually influence their purchases.
Social media has emerged as a powerful force in generating word-of-mouth advertising that spreads farther and faster than every before. Studies show that of the estimated 3.5 billion word-of-mouth conversations that occur around the world each day, about 2.3 billion of them make a reference to a brand, product, or service. Nearly one fifth on US internet users would buy a brand if a friend followed that company on social media.
The combination of social media products and technology now have the potential to generate huge sales for businesses that are willing to embrace the new model and fully commit. One big business executive explained that "Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers, and anticipate buyers' needs."
We recently put together an ebook on How to succeed in social media to help our clients with the planning of their social media marketing strategies. >> Download the ebook now
We look at how best to combine social media efforts with other marketing efforts and at how to build and maintain brand awareness, brand loyalty, engage existing customers and generate sales.
Other topics Include:
- Why you need Social Media
- How to gain awareness for your Facebook and Twitter pages
- Key concepts and statistics on how to monitor your Social Media efforts
>> Download the ebook now
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At Wild Frog Studio, we are dedicated to educating ourselves on the latest developments in order to do so successfully for our clients. We pride ourselves in our ability to adapt quickly to changes and integrate them into our creative and engaging campaigns.
To begin building your social media marketing strategy contact Wild Frog Studio today at 914.428.4645 or email email@example.com.