One of the dominant forces to drive traffic to company web sites has become search engines. Organizations need to increase traffic from popular search sites, which now advance faster than at any point in the industry’s history.
Wild Frog Studio helps clients optimize web sites for search in order to bring quality traffic.
SEO in a Social Media World
As social media evolves, search engines are making changes for traffic generation. A successful strategy must focus on creating the right balance between the two in order to increase website traffic, brand exposure and conversions.
Unlike SEO, social media optimization (SMO) is about establishing quality relationships where trust is an important factor. In both cases, quality of content and frequency of posts are key.