Interactive Design

Web Site Design and Development

In today's Information Age of Marketing and Web 2.0, a company's web site is the key to their entire business.

Marcus Sheridan
Author of the Sales Lion Blog

A well-planned and well-designed web site facilitates the growth of a company by creating awareness, increasing sales and allowing effective and efficient competition in the marketplace.

An effective web site, whether the end goal is to sell product, market services, build a brand or all of the above, has to follow the AIDA (Lewis) framework:

• Awareness (Attention)
• Interest
• Desire (Decision)
• Action

What is the most important thing you are trying to accomplish with your business? This primary goal has to be the one web site visitors focus on.

Wild Frog Studio specializes in designing web sites that help our clients achieve these goals:

• Fully customized design
• Easy to navigate and well organized
• Mobile compatibility
• Flash animation (if/when needed)
• Browser Compatibility
• Quality assurance testing
• Search engine friendly

 Work Samples:

• HowardAshman.com
• Migralex.com
• SequitorPartners.com
• TheLittleChocolateCompany.com
• FamousFamiglia.com
• AnywhereFireplace.com
  

Web Site Redesign

When should a company undertake a complete web site redesign?

1. Web site is outdated
2. Web site fails to perform according to business objectives
3. Time spent on site is low
4. Usability issues
5. Not search engine friendly
6. Not integrated with social media
7. Not working on mobile devices

 Steps in Managing a Web Site Redesign

1. Research the audience based on analytics data
2. Set marketing objectives based on information collected from Sales and Customer Service departments, Business Development team and C-level Executives
3. Determine the most important functions and features based on how a customer would navigate through the site
4. Address search engine optimization
5. Outline wireframe
6. Design layouts
7. Implement design
8. Optimize and submit to search engines
9. Measure and refine based on results

Interactive campaigns:

EMAIL MARKETING

Email remains an effective way to reach potential customers and to update existing customers on new products or services and special promotions.

Email Marketing Campaign Components:

• Lead definition and goals
• Target demographics
• Email blast creative
• Landing page creative – simple call to action, reinforce value proposition
• Auto Responder (Thank you) creative
• Measure/refine/adapt
• Re-marketing (follow up blasts)