Max graduated from the University of Vermont’s School of Business Administration with a concentration in Marketing and Chemistry. Max enjoys playing live music, cooking with style and launching products for a better world.
This month's highlight in the sustainable packaging series is Tropicana's shift to PET bottles.
It’s all about understanding where the brands need to go and then ensuring that innovative packaging is fully leveraged to get them there. We merge aesthetics and technology into packaging innovation, and that, in turn, leads to differentiated brands. We see how powerful an impact packaging can have. – Memo Maquivar, VP Marketing, PepsiCo’s Tropicana Products Division
In connection to the bold packaging shift, the company also launched a city-specific campaign aimed at urban commuters in select metro area stations: Penn and Grand Central Stations in New York, Union Station in Chicago, South and North Stations in Boston placing banners, posters, awnings, self-standing cutouts of bottles, and other promotional messaging that made the stations look like "Tropicana Central". Subway car wraps were added as well.
Source: Packaging World
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