Max graduated from the University of Vermont’s School of Business Administration with a concentration in Marketing and Chemistry. Max enjoys playing live music, cooking with style and launching products for a better world.
What characteristics determine a package design’s superiority within the highly creative craft beer product category? In this video by The Beverage Roundtable, Bob Sperber has a detailed discussion with package design experts and guest critics, on three types of craft beers with different packaging approaches.
Sixpoint Craft Ales, from Brooklyn New York, uses a modern aluminum can to differentiate itself from the majority of glass bottled brews. The use of different design elements on each separate tall pint can work together to embody a clean and hip design architecture.
The second beer examined, Viru, stands apart by using a sculpted, elegant glass design with a minimal simplified logo.
Leffe Blonde’s gold foil on top and gold labeling on its body make it pop out and shine amongst other beers in its category. With its old school look and history, it portrays a well-defined sense of quality and authority.
All three do an impressive job at differentiating themselves on the craft beer shelf. What are your thoughts on these package design examples? What other beverages have you seen that stand out to you in terms of product packaging? Let us know in the comments!
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