Max graduated from the University of Vermont’s School of Business Administration with a concentration in Marketing and Chemistry. Max enjoys playing live music, cooking with style and launching products for a better world.
This week's highlight in the Sustainable Packaging Series is the healthcare packaging shift to sustainable business practices.
Inbound marketing is a strategy used by companies to attract consumers, utilizing blogs, content publishing, content marketing, search engine optimization, and social media. This is different from outbound marketing, in which companies push their messages out to consumers using direct mail, telemarketing, and trade shows. One key advantage to inbound marketing for business is that it draws customers in by their own choice and offers high levels of engagement. Today’s consumers are inundated by outbound marketing tactics, which make them less effective as lead generation tools.
FDA's proposed regulation to set up Unique Device Identifiers scheduled for a seven-year phase-in to minimize burdens on regulated businesses.
A recent study conducted by a team led by A. Selin Atalay of HEC Paris published by The University of Chicago Press found that brands were more likely to be chosen when placed in the center of a horizontal product array (44.4%) than at the left (23.8%) or right (31.7%). Among rows of products placed on a supermarket shelf, the product placed in the middle was prefered 71% of the time.
According to an article published in AdvertisingAge, packaged-goods beat analyst expectations for sales growth, meeting or beating forecasts as they increased marketing spending.
This month's highlight in the sustainable packaging series is Tropicana's shift to PET bottles.
Flexible packaging is the second largest packaging segment in the U.S. with 19% of the $134 billion packaging market according to Flexible Packaging Association. Food packaging is the largest market for flexible packaging at over 57 percent of shipments followed by retail non-food at 11 percent, industrial applications at 9 percent, consumer products at 10 percent, institutional non-food at 5 percent and medical and pharmaceutical at 8 percent.
Packaging World's Flexible Packaging Innovation Gallery is a great resource showcasing hundreds of images by flexible package type with new images added monthly!
Technology is changing at an increasingly fast pace. This gives tech products a narrow time to successfully launch as well as limited time before they enter the decline stage in the respective lifecycle. There are many factors that can add to a tech products flop, especially if the product doesn’t live up to its hype or users don’t clearly understand the benefits and advantages of a revolutionary complex product. Below are four tech products that were unsuccessful after their initial launch, as well as possible reasons that might have contributed to their failure.
Just in time for the Summer, Kraft created a kit of bottled sauce and dressing designed to help busy families create home-cooked meals quickly, using popular Kraft food products.
In this article published in Healthcare Packaging, thought leaders and organizations address the act's impact on costs, regulations, and innovation in the life sciences community.
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