Max graduated from the University of Vermont’s School of Business Administration with a concentration in Marketing and Chemistry. Max enjoys playing live music, cooking with style and launching products for a better world.
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Brilliant package awarded 3rd place at Remarkable Package & Alternatives.
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Nielsen published a compelling list about today's female consumer.
In the past year, the use of QR codes on retail packaging has exploded. QR which stands for "Quick Response" provides brands the ability to engage with mobile shoppers and help build brand loyalty. One of the companies integrating QR codes on packaging with social media and mobile is CodeSquare. We asked Salvatore Salpietro, CTO and Co-Founder to share some thoughts on effective strategies.
McDonald's Corp. is joining the trend in food and beverage packaging with plans to launch new package design incorporating QR codes to make nutrition information accessible from mobile devices to appeal to more nutrition-conscious consumers.
Thanksgiving marks the start of the holiday shopping season. Overall, shoppers' spirits are brighter this year and holiday spending is expected to increase.
"Americans spend nearly $2 billion on Halloween candy, which makes up 8% of the U.S. sweet sales," according to this infographic, courtesy of Pronto, which highlights consumer spending during Halloween, as well as the percentage of Americans spending during the holiday.
Green is big business with $40 billion in sales last year according to data collected from various market tracking services and Advertising Age. The organic food market is $29.2 billion, hybrid, electric and clean-diesel vehicles more than $10 billion, energy-efficient light bulbs more than $2 billion and green cleaning products $640 million.
Campbell's Soup, the world's biggest soup maker has released a set of four limited-edition, Warhol-inspired cans of the product featuring the artist’s famous quote "In the future everybody will be famous for 15 minutes."
The 2010 Census data confirmed that Hispanics are the fastest-growing demographic in the United States with 50.5 million Hispanics – a 43 percent increase from the 2000 Census and an expected purchasing power to exceed $1.3 trillion by 2014 according to Selig Center for Economic Growth at the University of Georgia - therefore constituting a critical market to every brand’s long-term growth.
This week's highlight in the Sustainable Packaging Series is the healthcare packaging shift to sustainable business practices.
