How To Keep Up With Social Media [INFOGRAPHIC]
Businesses are aware of the power social media posses and in today’s landscape the conversation is focused on creative methods to drive specialized engagement with a target audience. The number of fans and followers on a certain site is important in order to develop a community; however, organizations are also aware that providing blanket generalized information will not show results. In order to see the potential of social media realized, brands must use a combination of creative marketing tactics, data, and genuine appeal to connect to consumers.
Big ideas, as they always have been, are especially important in social media. As is evident by certain brands that are excelling in the space a clear cut and thought out strategy and identity is the best way to make a difference and get noticed by the consumers. Oreo, for example, continues to prove dominant across social networks. The impact began with the “Make a Twist” campaign and was further solidified during the 2013 Super Bowl. In a recent exchange with Kit Kat shown below, the organization was able to maintain their playful demeanor while staying one step ahead of the competition.
The point behind these actions is to put the business, product or brand in the daily conversation of consumers’ lives. In order to do that successfully, organizations must understand the changing nature of social networks and be willing to adapt and react just as quickly (if not sooner) than their consumers and competitors.
At the moment, Twitter is the most popular social network for real time discussions due largely to hashtags and the ease with which they allow users to follow specific conversations (it can be argued that Facebook will become more prominent in this manor once Facebook hashtags are launched, but that waits to be seen). In order to take advantage of these platforms on a more basic level Fusework Studios created an infographic to maximize tweets. The infographic points out that tweets less than 100 characters see 17% more engagement than longer tweets, and Wednesday and Thursday are the days of the week with the lowest engagement rates. For more information take a look at the infographic below.
Contact Wild Frog Studio to begin planning your social media strategy.
Sources: Ragan, The Wall Street Journal.