3 Ways to Incorporate Video in Your Social Media Marketing Strategy
A successful social media marketing strategy needs to incorporate a number of different aspects. One tool that some businesses fail to take advantage of is the use of video. Users connect with images on social networks at a high rate, and videos have the same effect. As the saying goes, motion creates emotion. Creating video for your company's social media channels can serve many purposes. The creation and success of Viddy for example has made short clips easy to create and share. Let’s take a look at three ways video can boost your social media strategy.
1. Case Studies: What better way to display a company’s successes than with case studies? Whether a company follows a business to consumer or business to business model, potential customers and clients want to know that your methods work. Animated case studies can not only be more engaging for people to watch, but it gives you an opportunity to highlight specific parts of the project. The short lengths of these videos make them perfect to share on social media channels and they will increase interaction with fans and followers.
2. Behind the Scenes: Social media is all about interaction and engagement. For some, the transparency that is necessary for businesses to engage on social media can be a deterrent. The point of this honest communication is to build trust and loyalty with clients that will translate to sales and profit for the business. Giving fans and followers an “unscripted” look at a company is a very effective way to nurture these relationships.
3. User Videos: Testimonials are another significant means for businesses to build their reputation. In social media, users are more likely to purchase a product that a friend or family member has recommended. Word of mouth is now no longer restricted to face to face interactions, but is an important aspect of social media that creates opportunity for businesses. User generated content cultivates a genuine online personality for a business which is crucial in order to be successful in social media.
With the rate at which technology is constantly changing, there will continue to be new and creative ways to use video to interact with users. These three tips just scratch the surface of the possibilities. To be successful in social media, businesses must focus on the customer, and what their wants and needs are. Creating video clips helps foster a business’s persona with the public, and therefore makes the business a reliable source that users will buy from.
Have you seen any social media campaigns that are using video particularly well? Let me know in the comments.
To create your social media marketing strategy, contact Wild Frog Studio today at 914.428.4645 and download our free 3 Step eBook on social media.