How Women Are Using Social Media [Infographic]
When it comes to successful product launches and business practices, there are two important pieces of information that cannot be overlooked.
1. Women spend more time on social networks than men
2. Women make 80% of buying decisions
A number of recent surveys have shown that more women use social media more often than men. Although the percentages vary based on the survey, the continuous outcome is that women are more avid users of social networks. This information is important to marketers and businesses alike in order to gear promotions towards the right audience.
Female bloggers, or “mommy bloggers” as some are often referred to, receive a good amount of traffic on the web. These bloggers usually review products and are trusted sources of information for the audiences that read them. Although their nickname brings to mind diapers and strollers, many of these bloggers cover a range of topics that move beyond parental duties. The opinions and facts presented by these bloggers resonate strongly within their loyal community and have helped make successful launches. The same community often engages in discussions about the products and is willing to share that information with their social networks. Reaching out to these communities help build credibility which will then translate into loyal customers.
Women are also the decision makers the majority of the time when it comes to purchasing decisions. Not only do they make choices regarding their own products, but the products of those they take care of - think children, family, etc.
For a company with a new product launch, social networks are an important aspect of your marketing strategy. In 2011, Microsoft promoted their launch of Office 365 to executive women on social media. The results were hugely successful and at less of a cost than their average launches; the campaign brought more than four times the regular amount of social sharing and garnered a lower average cost for the company. When a business engages users for information and finds ways to include them in the launch of the product, the results will be very successful.
Do you use blogs or social media to research new product launches? Let us know in the comments. To develop a social media strategy for your product launch, contact Wild Frog Studio today at 914.428.4645.
Infographic via BT/Media Bistro.