How Social Media Engagement Translates to Sales
When talking about social media, the word "engage" comes up a lot. It seems that no one can discuss the topic without mentioning the importance of engaging, but what exactly does this mean for a business? How will engaging on social networks translate to real world profits and sales?
Engagement on social networks from a business perspective refers to the interaction between the fans and the business. Often, it is described as opening a conversation with the fans. In order to do so, business must first understand the importance of opening a dialogue, and then bringing that dialogue to the users.
People spend a large amount of their time on social networks, so it is important for business to have a presence there. However, simply existing on social networks will not be beneficial. Conversations about brands and products are now happening online, and social media allows businesses the chance to be a part of those discussions.
Word of mouth advertising, which has always been one of the most compelling ways to generate sales, has therefore moved online as well. Ten years ago if someone bought your product they may have told a friend about it in conversation, or suggested it to a family member as something to look into. Social media, however, has amplified the power of these interactions. Now, fans of your business can promote your product to their entire network of friends along with information or a link needed to make a purchase. People trust their friends' opinions and will view that as a genuine endorsement of a product.
As a business, it is your job to give your fans the tools necessary to endorse your products. Translating advertisements to status updates and tweets will only come off as transparent marketing attempts. By engaging with the users about your product or business, they will begin to develop a relationship with you which will in turn lead them to promote and endorse your services to their friends. Create interesting and engaging content and give your fans and followers something they want to share.
For more information, check out the infographic below on social media trends for businesses. Contact Wild Frog Studio at 914.428.4645 to plan your social media marketing strategy.