With the large numbers that Facebook, LinkedIn and Twitter have amassed, you may think creating a social network takes time and resources your business does not have access to. In fact, creating a social network is within reach for a small business or startup.
Before proceeding, it is important to consider how your business will benefit from creating a social network. There are many positive aspects to developing your own platform.
- The content that is created and shared on your business’s social network will be yours to own. On Facebook, companies do not own the information that is spread on their pages or to their fans. Creating your own social network means ownership of all of that content.
- Restrictions that are in place on Facebook would no longer hinder your marketing efforts. Take for example running promotions on Facebook. There are many rules and guidelines dictating how exactly they can be carried out and measured. These roadblocks would no longer pose an issue to a company.
- Creating your own social network means that users will be interacting on your own branded channel. You won’t have to compete with ads and sponsored topics. You can always promote your material through popular social media channels, but with the intended goal of directing users back to your platform.
It is also necessary to evaluate the pitfalls of creating a social network. The most obvious being that Facebook and other large known social networks have a huge user base that is already active. Creating a social network will take time and money before a payoff is seen, as with all social media efforts. You must also consider if your business is the type that consumers will genuinely want to interact with, whether this can translate into customer support, to testimonials for the product, new product testing and more.