Recently, there has been discussion about the potential purchase of Tumblr. Although it may not happen, there are reports that Yahoo hopes the social network will bring a younger demographic and “make it relevant and a major player on the web.” According to some, Facebook may make a potential offer as well.
Business initiatives aside, it’s interesting to consider how Tumblr would be affected by a purchase. Some avid Tumblr users are concerned that Yahoo would alter the social network negatively. Moreover, the “uncool” connotation associated with Yahoo isn’t inspiring confidence among users.
Even as a hypothetical, the mention of Facebook evokes many passionate responses. Facebook successfully acquired Instagram and with it a much needed younger demographic. Since then, Instagram hasn’t changed in the way people were dreading (mostly in terms of advertising). As always, privacy issues are one of the main concerns, but mostly Instagram has remained genuine user created content. Hopefully the same strategy would be applied to Tumblr, as opposed to replicating the advertising model Facebook now uses which some users find intrusive.